Because it's supposed to, silly. It's yet another form of word puzzle - the Rebus. I don't know if anybody's old enough to remember but there was a game show called Concentration. It ran, on and off,from 1958 - 1991 and was a ton of fun for those of us out there who are equal parts nerd and competitor.
The idea here is to decipher a message using a combination of pictures and letters to figure out specific words.
So, presented with no further explanation...I give you..................................
